Innovative brands are not sitting on their hands waiting for the world to go back to “normal” or for the “new normal” to reveal itself. They realize the future is now. As the world continues to evolve and adapt, Charlotte Tilbury, MBE, has a game-changing proposition that is set to revolutionize shopping online for beauty by providing a live personal shopping experience.
Charlote Tilbury said of the launch, “I’m delighted to announce the launch of my GAME-CHANGING, MAGICAL Virtual Services, exclusively on CharlotteTilbury.com. We have always been a digital-first brand, it’s at the heart of everything we do as well as creating personal, meaningful connections at every touchpoint so, by launching our Virtual Services, we are truly operating as an omnichannel business to bring our amazing customers a 360 experience whenever and wherever they come into contact with the brand. Trained by me, my incredible Beauty Experts will be sharing all of my expert tips, tricks and beauty secrets to make everyone’s beauty dreams come true!!”
The brand’s new Virtual Services enables a frictionless experience for consumers to shop and check out during a live one-on-one virtual consultation with their Beauty Experts. Customers will be offered a suite of personalized experiences, from Virtual Try-On powered by Makeup AI, to Virtual Beauty Finder tools and a Virtual Beauty Secrets Store. The new feature will bring Charlotte’s iconic artistry through strategic digital innovation and investment.
The pandemic has forced all brands to become fluent in DTC tactics, as they innovate feverishly to merge the high-tough experience of physical retail with online shopping. Charlotte Tilbury Beauty has pulled away from the pack with this game-changing digital innovation that brings the theater, magic, and artistry of Charlotte’s renowned in-store experience directly to the consumer at home just in time for the holiday season.
This first-to-market experience integrates shopping technology that enables Charlotte’s Beauty Experts to assist customers by adding product recommendations directly to their virtual shopping basket in real time. This functionality will also enable the artist to guide the customer through to complete purchase and checkout live, all within the one-to-one video call consultation. Customer notes, product recommendations, and expert tips and tricks will all be stored against the customer’s profile for easy referencing at any future consultations or other virtual services.
Virtual Consultations: Create a personal shopping experience with Charlotte’s Beauty Experts. Customers can choose from an offering of free, one-to-one, 10-minute consultations across a range of services, including Foundation Experts, Confidence-Boosting Makeup Secrets, The Secret to Pout Perfection, Bejewelled Eyes to Hypnotise. Charlotte’s NEW Magical Gifting Fairies can do all a client’s holiday shopping in just one click.
Virtual Try-On: Powered by Makeup AI, creates a quick and easy preview service for socially distanced makeup application anywhere, any time—in selected stores, or online. The feature is available site-wide on CharlotteTilbury.com and across the full color range. Customers can simply click the “TRY IT ON ME” button where they will be advised how to use to get the best results. Customers can scroll through and try all shades available per product via augmented reality.
Virtual Beauty Secrets Store: Brings to life Charlotte’s Beauty Wonderlands via a real and fantasy shopping hybrid. Charlotte’s Virtual Beauty Secrets Store is an immersive 3-dimensional virtual shopping world where customers are guided by a Magic Charlotte avatar to experience the theater and magic of an in-store visit from the comfort of their own homes. Within the virtual store, customers can shop live from home, receive personalized advice and product recommendations, join live events with Charlotte and special guests, watch makeup and skincare tutorials, and even zoom call a friend to join them so they can shop together. The Virtual Beauty Secrets Store will launch via CharlotteTilbury.com in November 2020.
24/7 Hotline and Live Chat: Live and direct access, 24 hours a day, 7 days a week to Charlotte’s Beauty Experts. Customers can call the hotline, chat live, or book a Virtual Consultation. Beauty Experts will be available to answer customer queries and provide product advice, as well as assist customers in finding the perfect holiday gifts. Customers can also personalize gifts and have them sent directly to their recipients.
Masterclasses: Charlotte, Sofia, Team Tilbury Pro Artists, and special guests will be available for exclusive online makeup magic masterclasses, live supercharged skincare events, and Charlotte’s Instagram series, Beauty Happy Hour.
Beauty Finder Tool: Consumers can find the perfect shade match using Charlotte’s Beauty Finders, which allows customers to discover their perfect shade with the Lipstick Finder, Highlighter Finder, or Foundation Finder.
Brands like Charlotte Tilbury are leaning into this crisis through innovation and a laser focus on anticipating and serving their consumers’ needs. These are not simply going to weather the pandemic; I predict they will come out the other side stronger.
